The KK Syndrome: When “Good Enough” Isn’t Enough
In the 1990s, advertising agencies faced a unique challenge: deciphering client feedback. Phrases like “maza nahi aaya” (it’s not fun) […]
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Advertising
Sholay-Inspired Storytelling: Kitne Aadmi Thhe? The Power of ONE Voice.
In the world of corporate presentations, a common refrain is, “Who are you guys? Never heard of you.” Even for