Glass-Ting Impression: A Cocktail of Creativity and Connection
Last week, I found myself in Chennai, not for a business meeting or a conference, but for a rather unconventional […]
Marketing
Advertising
The KK Syndrome: When “Good Enough” Isn’t Enough
In the 1990s, advertising agencies faced a unique challenge: deciphering client feedback. Phrases like “maza nahi aaya” (it’s not fun)
Advertising
Sholay-Inspired Storytelling: Kitne Aadmi Thhe? The Power of ONE Voice.
In the world of corporate presentations, a common refrain is, “Who are you guys? Never heard of you.” Even for